UHarley-Davidson usandula ukubhengeza isicwangciso sakhe esitsha seminyaka emihlanu, i-Hardwire.Nangona ezinye imidiya yesithuthuthu yesithuthuthu yayicingela ukuba uHarley-Davidson uza kuzishiya izithuthuthu zombane, aziphosakalanga.
Nabani na oye wakhwela isithuthuthu sombane se-LiveWire kwaye wathetha nomphathi we-Harley-Davidson ojongene nokufezekiswa kweprojekthi, kucacile ukuba i-HD ityhala iimoto zombane ngesantya esiphezulu.
Nangona kunjalo, oku akuthinteli abahlalutyi ukuba bakhathazeke ngokubi kakhulu kwintsimi, kuba i-HD igxininise ekuphumezeni isicwangciso sokunciphisa iindleko zangaphakathi ezibizwa ngokuba yi-Rewire kwiinyanga ezimbalwa ezidlulileyo.Ngokutsho kwe-HD CEO uJochen Zeitz, isicwangciso se-Rewire siya kugcina inkampani i-$ 115 yezigidi ngonyaka.
Ngokugqitywa kwesicwangciso se-Rewire, i-HD ibhengeze isicwangciso sobuchule samva nje seminyaka emihlanu yenkampani i-Hardware.
Esi sicwangciso sigxile kwimiba emininzi engundoqo ejolise ekwandiseni ingeniso kunye notyalo-mali kwikamva lale nkampani, kubandakanywa utyalo-mali lonyaka lwe-US$190 yezigidi ukuya kwi-US$250 yezigidi zeedola kwizithuthuthu eziqhutywa ngepetroli kunye nezombane.
I-HD ijonge ukutyala imali eninzi kwizithuthuthu zayo ezingundoqo kwaye iza kuseka isebe elitsha kwinkampani ezinikele kwizithuthuthu zombane eziguqukayo.
Ngo-2018 kunye no-2019, u-Harley-Davidson waphuhlisa izicwangciso ubuncinane ezintlanu iintlobo zombane ezinamavili amabini, ukusuka kwiibhayisikili zendlela zombane ezinobungakanani obugcweleyo kunye nezithuthuthu zombane zombane ukuya kwii-mopeds zombane kunye neetrailer zombane.Injongo ngelo xesha yayikukuphehlelela iimoto zombane ezintlanu ezahlukeneyo ngo-2022, nangona ubhubhani we-COVID-19 uphazamise kakhulu izicwangciso zeHD.
Inkampani isandula ukwahlula icandelo lebhayisekile yombane enenkcazo ephezulu njengenkampani entsha yokuqalisa, iSeriyeli 1, esebenza nomnini wayo omkhulu we-HD.
Ukuseka isebe elizimeleyo kuya kunika ukuzimela okupheleleyo kuphuhliso lwezithuthi zombane, okwenza ukuba amasebe oshishino asebenze ngendlela ekhawulezayo nekhawulezayo njengokuqalwa kwethekhnoloji, ngelixa lisaxhasa inkxaso, ubuchule kunye nolawulo lombutho obanzi ukufezekisa i-Innovative cross pollination ibandakanyeka uphuhliso lombane lweemveliso zokutsha.
Isicwangciso sobuchule seminyaka emihlanu seHarwire sikwabandakanya ukunika inkuthazo ye-equity kubasebenzi abangaphezu kwe-4,500 HD (kubandakanywa nabasebenzi basefektri ngeyure).Ulwazi oluthe vetshe malunga nesibonelelo sobulungisa ayikanikezelwa.
Nangona ungakholelwa uninzi lwamaqhawe ekhibhodi, uHarley-Davidson akazange angcwabe intloko yakhe esantini.Nokuba ayintle kakhulu, inkampani isengabona umbhalo eludongeni.
Iingxaki zezemali ze-HD ziyaqhubeka nokukhathaza inkampani, kubandakanya nesibhengezo samva nje sokuhla kwe-32% ngonyaka-ngonyaka kwingeniso yekota yesine ka-2020.
Phantse unyaka odlulileyo, i-HD yamisela uJochen Zeitz njengomongameli obambeleyo kunye negosa elilawulayo, kwaye wamisela ngokusemthethweni isikhundla kwiinyanga ezimbalwa kamva.
Inkosi yophawu oluzalelwe eJamani yi-CEO yokuqala engeyoyaseMelika kwimbali yenkampani yeminyaka eyi-100.Impumelelo yakhe yangaphambili ibandakanya ukugcina uhlobo lwempahla yezemidlalo yePuma enengxaki ngeminyaka yoo-1990.UJochen ubesoloko eyintshatsheli yezenzo zoshishino ezizinzileyo kwendalo kunye nentlalontle, kwaye ebesoloko engumxhasi weHarley-Davidson yophuhliso lwezithuthi zombane.
Ngokujolisa kumandla angundoqo we-HD izithuthuthu ezinobunzima obunzima kunye nokutyala imali kuphuhliso lwezithuthuthu zombane, inkampani kusenokwenzeka ukuba ibeke isiseko esiluqilima kwixesha elikufuphi nelikude elizayo.
Ndingumqhubi we-EV, ngoko ke iindaba zokuba i-HD igxile kwibhayisekile yayo yobunzima obukhulu azizange zindincede nangayiphi na indlela.Kodwa ndikwangumntu wokwenene, kwaye ndiyazi ukuba inkampani ngoku ithengisa iibhayisekile zepetroli ezininzi kuneebhayisekile zombane.Ke ukuba ii-HDTVs zidinga ukuphinda kabini utyalo-mali lwazo kwithoyizi zenkwenkwe ezimenyezelayo, kwaye kwangaxeshanye zityala imali kwiimoto zombane, akunamsebenzi kum.Ndiyayamkela kuba ndiyibona njengeyona ndlela yokuqinisekisa ukuba iividiyo zeHD zinokusinda ukuze zigqibezele ukuqala kwazo ngeLiveWire.
Uyakholwa okanye awukholwa, uHarley-Davidson usengomnye wabenzi bezithuthuthu zemveli kwihlabathi kwibala lezithuthi zombane.Uninzi lwezithuthuthu zombane kwiimarike namhlanje zivela kwiimoto zombane eziziqalela ngokuthe ngqo, ezifana neZero (nangona ndingaqinisekanga ukuba iZero ingabizwa ngokuba yisiqalo kwakhona?), Okwenza iHD ibe ngomnye wabavelisi abambalwa bemveli abangenayo i- umdlalo One.
I-HD ithi i-LiveWire yiyona isithuthuthu sombane esithengiswa kakhulu e-United States, kwaye amanani abonakala exhasa.
Inzuzo yezithuthuthu zombane isengumdaniso okhohlisayo, ochaza ukuba kutheni abaninzi abavelisi bemveli beyeka.Nangona kunjalo, ukuba i-HD inokwenza inqanawa ihambe kakuhle kwaye iqhubeke nokukhokela kwintsimi ye-EV, ke inkampani iya kuba yinkokeli kushishino lwesithuthuthu sombane.
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