Imarike yebhayisikile yaseMelika ilawulwa ziimpawu ezine ezinkulu, endizibiza ngokuba zizine eziphezulu: iTrek, Specialized, Giant kunye neCannondale, ngokobungakanani.Ngokudibeneyo, ezi mpawu zivela ngaphezulu kwesiqingatha seevenkile zebhayisekile e-United States, kwaye zinokubalela esona sabelo sikhulu sentengiso yebhayisikile entsha elizweni.
Njengoko benditshilo kwesi sithuba ngaphambili, owona mceli mngeni mkhulu kwilungu ngalinye leQuadrumvirate kukuzahlula kwamanye amalungu amathathu.Kwiindidi ezikhulileyo ezifana neebhayisekile, iinzuzo zetekhnoloji zihamba kancinci kancinci, nto leyo eyenza ukuba iivenkile ezithengisayo zibe yeyona nto kujoliswe kuyo yokwahlula.(Bona umbhalo osemazantsi: Ngaba ivenkile yomthengisi yivenkile “yokwenene” yeebhayisekile?)
Kodwa ukuba abathengisi beebhayisikile abazimeleyo benza nayiphi na ingqiqo, bazimele.Kumzabalazo wolawulo lwemveliso evenkileni, ekuphela kwendlela yokuba ababoneleli balawule uluhlu lwemveliso yabo, ukubonisa, kunye neentengiso kukuqinisa ulawulo lwabo kwindawo yokuthengisa ngokwayo.
Kwiminyaka yoo-2000, oku kukhokelele ekuphuhlisweni kweevenkile zengcinga, indawo yokuthengisa ikakhulu ezinikele kuhlobo olunye.Ukutshintshela indawo yomgangatho kunye nokulawula izinto ezifana neziboniso, iimpawu kunye nezixhobo, ababoneleli banikezela abathengisi ngenkxaso yemali kunye nokufikelela kwimithombo yokuthengisa yangaphakathi.
Ukusukela phakathi kwiminyaka yoo-2000, iTrek, Specialized, kunye neGiant baye babandakanyeka kushishino lokuthengisa eUnited States nakwihlabathi.Kodwa ukusukela malunga nowama-2015, njengesizukulwana sabathengisi esathi savela ngexesha lebhayisekile kunye nexesha lokuhamba ngebhayisekile yasezintabeni basondela kwiminyaka yabo yomhlalaphantsi, iTrek ibiyeyona nto isebenzayo yobunini.
Okubangela umdla kukuba, ilungu ngalinye leQuadrumvirate lilandela izicwangciso ezahlukeneyo kumdlalo wobunini bokuthengisa.Ndiqhagamshelane nabaphathi babadlali abane abaphambili malunga nezimvo kunye nohlalutyo.
“Kwintengiso, sikholelwa ukuba ukuba nekamva eliqaqambileyo lishishini elihle kakhulu.Kudala sizibophelele ekutyaleni imali kwimpumelelo yabathengisi bethu, kwaye amava ethu okuthengisa asincedile sandise kwaye sisulungekise le migudu. ”
Le yintetho ka-Eric Bjorling, uMlawuli weNtengiso yeBrand kunye noBudlelwane boLuntu eTrek.KuTrek, ivenkile yebhayisekile ephethwe yinkampani yinxalenye yesicwangciso esikhulu esingenamthungo sokufikelela kwimpumelelo yokuthengisa.
Ndathetha noRoger Ray Bird, owayengumlawuli weTrek's retail and concept store ukusuka ekupheleni kuka-2004 ukuya ku-2015, ngalo mba.
“Asizukwakha yonke inethiwekhi yeevenkile zenkampani njengoko senza ngoku,” wandixelela.
U-Bird uqhubeke wathi, "UJohn Burke uhlala esithi sifuna abathengisi abazimeleyo endaweni yokuba sisebenzise iivenkile kwiimarike zabo kuba banokwenza ngcono kunathi.(Kodwa kamva) waguqukela kubunini obugcweleyo kuba wayefuna amava ohlobo angaguqukiyo, amava omthengi, amava emveliso, kunye noluhlu olupheleleyo lweemveliso ezifumaneka kubathengi kwiivenkile ezahlukeneyo.
Isiphelo esingenakuphepheka kukuba i-Trek okwangoku iqhuba ikhonkco elikhulu lebhayisikile e-United States, ukuba ayilona khonkco likhulu kwimbali yoshishino.
Xa sithetha ngeevenkile ezahlukeneyo, zingaphi iivenkile anazo ngoku uTrek?Ndibuze lo mbuzo ku-Eric Bjorling.
“Kufana nje neentengiso zethu kunye nolwazi oluthile lwezemali,” wandixelela nge-imeyile."Njengenkampani yabucala, asiyikhuphi le datha esidlangalaleni."
ilunge kakhulu.Kodwa ngokutsho kwabaphandi be-BRAIN, i-Trek ibhengeze esidlangalaleni ukufunyanwa kweendawo ezintsha ezingama-54 zase-US kwiwebhusayithi yomthengisi webhayisikile kule minyaka ilishumi idlulileyo.Ikwabhengeze izithuba zemisebenzi kwezinye iindawo ezingama-40, izise iivenkile ezingama-94.
Yongeza oku kwindawo yomthengisi kaTrek eyakhe.Ngokutsho kwedatha yeGeorge Data Services, idwelisa iindawo ze-203 kunye neTrek kwigama levenkile.Sinokuqikelela ukuba inani elipheleleyo leevenkile ze-Trek eziphantsi kwenkampani liphakathi kwe-1 kunye ne-200. phakathi.
Into ebalulekileyo ayilonani elichanekileyo, kodwa isiphelo esingenakuthintelwa: I-Trek okwangoku iqhuba ikhonkco elikhulu lebhayisikile e-United States, ukuba ayilolona khonkco likhulu kwimbali yoshishino.
Mhlawumbi ekuphenduleni ukuthengwa kweevenkile ezininzi zeTrek (eGoodale's (NH) kunye neBicycle Sports Shop (TX) amatyathanga ayengabathengisi abaKhethekileyo ngaphambi kokuba bathengwe), uJesse Porter, iNtloko yezeNtengiso kunye noPhuhliso lwezoShishino lwe-Specialized USA, wabhala kwii-Specialized Distributors1 It. iya kukhutshwa kwilizwe lonke ngomhla we-15.
Ukuba ucinga ngokuntywila, ukutyala imali, ukuphuma okanye ukudlulisela ubunini, sinokhetho onokuthi ube nalo umdla ????Ukusuka kwinkxaso-mali yobungcali okanye ubunini ngokuthe ngqo ekuncedeni ukuchonga abatyali-mali basekhaya okanye bengingqi, sifuna ukuqinisekisa ukuba uluntu osebenza nzima ukuluphuhlisa luzinzileyo Fumana iimveliso kunye neenkonzo abazilindeleyo ngaphandle kokuphazamiseka.
Ukulandela nge-imeyile, uPorter uqinisekisile ukuba sele kukho iivenkile ezininzi ezikhethekileyo.“Sibe ngabanini kwaye siqhuba ishishini lokuthengisa e-United States ngaphezulu kweminyaka eli-10,” wandixelela, “kubandakanywa neevenkile zaseSanta Monica naseCosta Mesa.Ukongeza, sinamava eBoulder naseSanta Cruz.iziko.”
â????Sikhangela amathuba emarike ngenkuthalo, inxalenye yawo kukuqinisekisa ukuba abakhweli kunye neendawo zokuhlala esizisebenzelayo zifumana inkonzo engaphazanyiswa.â??????â????UJesse Porter, ingcali
Xa ebuzwa ngezicwangciso zenkampani zokufumana abasasazi abangakumbi, uPorter uthe: “Okwangoku sikwingxoxo nabathengisi abaninzi ukuxoxa ngezicwangciso zabo zokulandelelana.Sisondela kweli nyathelo ngengqondo evulekileyo, hayi kwiSigqibo sokufumana inani leevenkile ekujoliswe kuzo.”Eyona nto ibalulekileyo kukuba, “Sifuna amathuba entengiso ngenkuthalo, inxalenye yawo kukuqinisekisa ukuba abakhweli kunye noluntu oluhamba ngeebhayisikile esilusebenzelayo lufumana inkonzo engaphazanyiswa.”
Ke ngoko, iNgcaciso ibonakala iphuhlisa ishishini lokufumana umthengisi nzulu ngakumbi njengoko kufuneka, mhlawumbi ukukhusela okanye ukwandisa indawo yayo kwiimarike eziphambili.
Emva koko, ndaqhagamshelana noJohn "JT" Thompson, umphathi jikelele weGiant USA.Xa ebuzwa ngobunini bevenkile, akagungqi.
"Asikho kumdlalo wokuthengisa, ixesha!"wandixelela ngokutshintshiselana nge-imeyile.“Sinazo zonke iivenkile zale nkampani eMelika, ngoko siwazi kakuhle lo mngeni.Ngalo mava, safunda usuku nosuku ukuba) ukusebenza kwevenkile yokuthengisa ayisiyonto yethu ekhethekileyo.
"Siye sazimisela ukuba indlela yethu yokufikelela kubathengi ngabathengisi abanobuchule nabanamandla," waqhubeka uThompson.“Njengesicwangciso soshishino, siye sancama ubunini bevenkile xa sisenza ukuthengiswa kwenkxaso.Asikholelwa ukuba iivenkile zenkampani yeyona ndlela ilungileyo yokuziqhelanisa nemeko yendawo yokuthengisa e-United States.Uthando lwendawo kunye nolwazi zezona njongo ziphambili zebali lempumelelo yevenkile.Yenza amava akhuthazayo ngelixa usakha ubudlelwane bexesha elide nabathengi. ”
Ekugqibeleni, uThompson wathi: “Asikhuphisani nabathengisi nangayiphi na indlela.Bonke bazimele.Le yindlela yokuziphatha yendalo yophawu olulawulwa ngabantu abavela kwindawo yokuthengisa.abathengisi ngabona baninzi kweli shishini.Kubantu abasebenza nzima, ukuba sinokwenza ubomi babo bube nzima kwaye bube nomvuzo ngakumbi, kuya kuba kuhle kakhulu kuluvo lwethu. ”
Ekugqibeleni, ndaphakamisa umba wobunini bokuthengisa kunye no-Nick Hage, uMphathi Jikelele waseCannondale eMntla Melika naseJapan.
UCannondale wayekhe waba neevenkile ezintathu zenkampani;ezimbini eBoston kunye enye eLong Island.“Besinabo nje iminyaka embalwa, kwaye sazivala kwiminyaka emihlanu okanye emithandathu eyadlulayo,” utshilo uHage.
I-Cannondale ifumene isabelo semarike kule minyaka mithathu idlulileyo njengoko besanda abasasazi besishiya isicwangciso sohlobo olunye.
"Asinazo izicwangciso zokungena kwishishini lokuthengisa (kwakhona)," wandixelela ngodliwano-ndlebe lwevidiyo.“Sizibophelele ekusebenzeni nabathengisi abakumgangatho ophezulu abaxhasa iipotfoliyo zohlobo oluninzi, babonelele ngenkonzo yabathengi esemgangathweni, kwaye bancede ekwakheni ibhayisekile eluntwini.Esi sisicwangciso sethu sexesha elide.
“Abathengisi baye basixelela ngokuphindaphindiweyo ukuba abafuni kukhuphisana nabathengisi, kwaye abafuni ukuba ababoneleli balawule ishishini labo kakhulu,” utshilo uHager.“Njengoko besanda abasasazi besishiya isicwangciso sohlobo olunye, isabelo semalike saseCannondale siye sakhula kule minyaka mithathu idlulileyo, kwaye kulo nyaka uphelileyo, abathengisi abakwazanga ukubeka onke amaqanda abo kwingobozi enye yomthengisi.Siyayibona le nto.“Eli lithuba elikhulu lokuqhubeka nokudlala indima ephambili nabasasazi abazimeleyo.I-IBD ayiyi kunyamalala, abathengisi abalungileyo baya kuba namandla kuphela.”
Ukusukela ekuweni kwebhayisekile boom ngo-1977, ikhonkco lobonelelo bekwixesha lesiphithiphithi ngakumbi kunokuba sibonile.Iimpawu ezine eziphambili zebhayisekile zamkela izicwangciso ezine ezahlukileyo zekamva lokuthengisa ibhayisekile.
Kuhlalutyo lokugqibela, ukufudukela kwiivenkile ezinabathengisi akulunganga kwaye akubi.Yile ndlela eyiyo, imarike iya kugqiba ukuba iyaphumelela.
Kodwa lo ngumkhabi.Njengoko iiodolo zemveliso okwangoku zandisiwe ukuya ku-2022, abathengisi abayi kukwazi ukusebenzisa i-checkbook ukuvota kwiivenkile zenkampani, nokuba bayathanda.Kwangaxeshanye, ababoneleli kwindlela yokuthengwa kweevenkile banokuqhubeka bengohlwaywa, ngelixa abo bamkela isicwangciso kuphela baya kukufumanisa kunzima ukufumana isabelo semarike, kuba iidola zokuthenga ezivulekileyo zabathengisi bathembise ukusebenzisana nababoneleli babo abakhoyo.Ngamanye amazwi, intsingiselo yeevenkile ezizezabaniki-nkonzo iya kuqhubeka kuphela, kwaye akukho kuxhathisa kubasasazi (ukuba kukho) okuya kuvakala kwiminyaka embalwa ezayo.