Imakethi yeebhayisekile zaseMelika ilawulwa ziimpawu ezine ezinkulu, endizibiza ngokuba zezona zine ziphambili: iTrek, iSpecialized, iGiant kunye neCannondale, ngokobukhulu bazo. Xa zizonke, ezi mpawu zivela kwiivenkile ezingaphezu kwesiqingatha seebhayisekile eMelika, kwaye zinokuba negalelo elikhulu kwintengiso yeebhayisekile ezintsha kweli lizwe.
Njengoko benditshilo kweli candelo ngaphambili, owona mceli mngeni mkhulu kwilungu ngalinye leQuadumvirate kukwahluka kwamanye amalungu amathathu. Kwiindidi zabantu abadala ezifana neebhayisekile, impumelelo yetekhnoloji iyancipha kancinci kancinci, nto leyo eyenza iivenkile ezithengisa izinto zibe yeyona nto iphambili yokwahlulahlula. (Jonga umbhalo osemazantsi: Ngaba ivenkile ephethwe ngumthengisi yivenkile yeebhayisekile "yokwenyani"?)
Kodwa ukuba abathengisi beebhayisekile abazimeleyo banengqiqo, bazimele. Kumzabalazo wolawulo lweempawu evenkileni, indlela ekuphela kwayo yokuba abathengisi balawule uluhlu lweemveliso zabo, imiboniso, kunye neentengiso kukuqinisa ulawulo lwabo kwindawo yokuthengisa ngokwayo.
Kwiminyaka yoo-2000, oku kukhokelele ekuphuhlisweni kweevenkile ezithengisa izinto ezixabisekileyo, indawo yokuthengisa eyayizinikele kakhulu kuphawu olunye. Ngokutshintshiselana ngendawo yomgangatho nolawulo lwezinto ezifana nemiboniso, iimpawu kunye nezinto ezisetyenziswayo, ababoneleli banika abathengisi inkxaso yemali kunye nokufikelela kwizixhobo zokuthengisa zangaphakathi.
Ukususela phakathi kwiminyaka yoo-2000, iTrek, iSpecialized, kunye neGiant bezibandakanyeka kushishino lokuthengisa eMelika nakwihlabathi liphela. Kodwa ukusukela malunga nowama-2015, njengoko isizukulwana sabathengisi esavela ngexesha lokuchuma kweebhayisekile kunye nexesha leebhayisekile zeentaba sasisondela kwiminyaka yabo yokuthatha umhlalaphantsi, iTrek ibisoloko ilusukelo olusebenzayo lokuba ngumnini.
Okubangel’ umdla kukuba, ilungu ngalinye leQuadumvirate lilandela amaqhinga ahlukeneyo kumdlalo wokuba ngumnini wevenkile. Ndiqhagamshelane nabaphathi babadlali abane abaphambili ukuze ndifumane izimvo kunye nohlalutyo.
"Kwiivenkile, sikholelwa ukuba ukuba nekamva eliqaqambileyo lishishini elihle kakhulu. Sele kukudala sizibophelele ekutyaleni imali kwimpumelelo yabathengisi bethu, kwaye amava ethu okuthengisa asincede sandise kwaye siphucule le mizamo."
Le yintetho ka-Eric Bjorling, uMlawuli weNtengiso yoRhwebo kunye noBudlelwane boLuntu eTrek. KwiTrek, ivenkile yeebhayisekile ephethwe yinkampani yinxalenye nje yesicwangciso esikhulu esingenamthungo sokufezekisa impumelelo yokuthengisa iyonke.
Ndithethe noRoger Ray Bird, owayengumlawuli wevenkile yokuthengisa kunye neengcinga zikaTrek ukususela ekupheleni kuka-2004 ukuya ku-2015, ngalo mba.
“Asizukwakha lonke uthungelwano lweevenkile zenkampani njengoko senza ngoku,” undixelele.
UBird uqhube wathi, “UJohn Burke wayesoloko esithi sifuna abathengisi abazimeleyo endaweni yethu basebenzise iivenkile kwiimarike zabo kuba bona banokwenza ngcono kunathi. (Kodwa kamva) wajika waba ngumnini opheleleyo kuba wayefuna amava ophawu oluqhubekayo, amava abathengi, amava emveliso, kunye noluhlu olupheleleyo lweemveliso ezifumanekayo kubathengi kwiivenkile ezahlukeneyo.”
Isigqibo esingenakuphepheka sesokuba iTrek okwangoku iqhuba uthotho lweebhayisekile olukhulu eMelika, ukuba ayilulo uthotho olukhulu kwimbali yoshishino.
Xa sithetha ngeevenkile ezahlukeneyo, zingaphi iivenkile ezinazo iTrek ngoku? Ndibuze lo mbuzo ku-Eric Bjorling.
“Kufana nje nolwazi lwethu lwezemali nolwentengiso,” undixelele nge-imeyile. “Njengenkampani yabucala, asiyikhuphi le datha esidlangalaleni.”
ilungile kakhulu. Kodwa ngokutsho kwabaphandi be-BRAIN, iTrek ibhengeze esidlangalaleni ukuthengwa kweendawo ezintsha ezimalunga nama-54 zase-US kwiwebhusayithi yomthengisi weebhayisekile kwiminyaka elishumi edlulileyo. Ikwabhengeze izithuba zomsebenzi kwezinye iindawo ezingama-40, nto leyo eyenza ukuba inani layo libe ziivenkile ezingama-94 ubuncinane.
Yongeza oku kwindawo yomthengisi weTrek. Ngokwedatha yeGeorge Data Services, idwelisa iindawo ezingama-203 ezinegama levenkile iTrek. Singaqikelela ukuba inani lilonke leevenkile zeTrek eziphethwe yinkampani liphakathi kwe-1 kunye ne-200. phakathi.
Okubalulekileyo asilonani elichanekileyo, kodwa sisigqibo esingenakuphepheka: I-Trek okwangoku iqhuba uthotho lweebhayisekile olukhulu eMelika, ukuba ayilulo uthotho olukhulu kwimbali yoshishino.
Mhlawumbi ngenxa yokuthengwa kweTrek kutshanje kwiivenkile ezininzi (iivenkile zeGoodale's (NH) kunye neBicycle Sports Shop (TX) zaziziivenkile ezikhethekileyo ngaphambi kokuba zithengwe), uJesse Porter, iNtloko yoThengiso noPhuhliso lweShishini kwiSpecialized USA, ubhalele iSpecialized Distributors1. Iza kukhutshwa kuzwelonke ngomhla we-15.
Ukuba ucinga ngokuchitha imali, ukutyala imali, ukuphuma okanye ukudlulisela ubunini, sineendlela onokuba nomdla kuzo???. Ukusuka kwinkxaso-mali yobungcali okanye ubunini obuthe ngqo ukuya ekuncedeni ekuchongeni abatyali-mali basekuhlaleni okanye bengingqi, sifuna ukuqinisekisa ukuba uluntu osebenza nzima ukuluphuhlisa luhlala luhleli. Fumana iimveliso kunye neenkonzo abazilindeleyo ngaphandle kokuphazamiseka.
Ukulandelela nge-imeyile, uPorter uqinisekisile ukuba sele kukho iivenkile ezininzi ezikhethekileyo. “Sibe ngabanini kwaye siqhuba ishishini lokuthengisa eMelika kangangeminyaka engaphezu kwe-10,” undixelele, “kuquka iivenkile eziseSanta Monica naseCosta Mesa. Ukongeza, sinamava kwiziko laseBoulder naseSanta Cruz.”
â???? Sifuna amathuba emarike ngenkuthalo, inxalenye yawo kukuqinisekisa ukuba abakhweli kunye neendawo zoluntu ezikhwela ihashe esizisebenzelayo zifumana inkonzo engaphazanyiswayo. â?????â???? UJesse Porter, ingcali
Xa ebuzwa ngezicwangciso zenkampani zokufumana abasasazi abaninzi, uPorter uthe: “Okwangoku sithetha-thethana nabathengisi abaninzi ukuze sixoxe ngezicwangciso zabo zokulandelana. Sisondela kweli phulo ngengqondo evulekileyo, kungekhona ukugqiba ekubeni sifumane inani leevenkile esijolise kuzo.” Eyona nto ibalulekileyo kukuba, “Sifuna amathuba emarike ngenkuthalo, inxalenye yawo kukuqinisekisa ukuba abakhweli kunye neendawo zokukhwela ibhayisekile esizisebenzelayo zifumana inkonzo engaphazanyiswayo.”
Ngoko ke, iSpecialized ibonakala ngathi iphuhlisa ishishini lokufumana abathengisi nzulu ngakumbi njengoko kufuneka, mhlawumbi ukuze ikhusele okanye yandise indawo yayo kwiimarike eziphambili.
Emva koko, ndaqhagamshelana noJohn “JT” Thompson, umphathi jikelele weGiant USA. Xa ebuzwa malunga nokuba ngumnini wevenkile, wayeqinile.
“Asikuko okomntu othengisa izinto ezininzi, khawutsho!” wandixelela kwi-imeyile. “Sinazo zonke iivenkile zenkampani eMelika, ngoko ke siyayazi kakuhle le ngxaki. Ngaloo mava, sifunde imihla ngemihla ukuba) ukusebenza kweevenkile akuyonto siyithandayo.
“Sigqibe kwelokuba eyona ndlela ilungileyo yokufikelela kubathengi kukusebenzisa abathengisi abanobuchule nabanamandla,” uqhube watsho uThompson. “Njengecebo leshishini, siyeke ukuba ngumnini wevenkile xa siqulunqa indlela yokuxhasa abathengisi. Asikholelwa ukuba iivenkile eziphethwe ziinkampani zezona ndlela zilungileyo zokuziqhelanisa nemeko yokuthengisa yasekuhlaleni eMelika. Uthando nolwazi lwasekuhlaleni zezona njongo ziphambili zebali lempumelelo yevenkile. Dala amava amahle ngelixa usakha ubudlelwane nabathengi bexesha elide.”
Ekugqibeleni, uThompson uthe: “Asikhuphisani nabathengisi bethu nangayiphi na indlela. Bonke bazimele. Le yindlela yendalo yokuziphatha yophawu olulawulwa ngabantu abavela kwindawo yokuthengisa. Abathengisi ngabona baninzi kweli shishini. Kubantu abasebenza nzima, ukuba singenza ubomi babo bungabi nzima kangako kwaye bube nomvuzo ngakumbi, oko kuya kuba kuhle kakhulu ngokwembono yethu.”
Ekugqibeleni, ndiphakamise umba wokuba ngumnini wevenkile noNick Hage, uMphathi Jikelele weCannondale North America naseJapan.
UCannondale wayekhe waba neevenkile ezintathu zenkampani; ezimbini eBoston kunye nenye eLong Island. “Besinazo iminyaka embalwa kuphela, kwaye sazivala kwiminyaka emihlanu okanye emithandathu eyadlulayo,” utshilo uHage.
ICannondale ifumene isabelo semarike kwiminyaka emithathu edlulileyo njengoko abasasazi abaninzi beshiya icebo lophawu olunye.
“Asinazicwangciso zokungena kushishino lokuthengisa (kwakhona),” undixelele kudliwanondlebe lwevidiyo. “Sisazimisele ukusebenza nabathengisi abakumgangatho ophezulu abaxhasa iipotifoliyo zeemveliso ezininzi, ababonelela ngenkonzo yabathengi esemgangathweni, nabanceda ekwakheni ukukhwela ibhayisekile kuluntu. Eli lihlala licebo lethu lexesha elide.
“Abathengisi basixelele ngokuphindaphindiweyo ukuba abafuni ukukhuphisana nabathengisi, kwaye abafuni ukuba abathengisi balawule ishishini labo kakhulu,” utshilo uHager. “Njengoko abasasazi abaninzi beshiya icebo lophawu olunye, isabelo semarike saseCannondale sikhule kwiminyaka emithathu edlulileyo, kwaye kunyaka ophelileyo, abathengisi abazange bakwazi ukufaka onke amaqanda abo kwingobozi yomthengisi omnye. Siyakubona oku. “Eli lithuba elikhulu lokuqhubeka nokudlala indima ephambili nabathengisi abazimeleyo. I-IBD ayizukunyamalala, abathengisi abalungileyo baya komelela ngakumbi.”
Ukusukela oko kwawa ukukhula kweebhayisekile ngo-1977, uthotho lwezinto ezithengiswayo belukwixesha elinokuphazamiseka ngakumbi kunokuba besibonile. Iimpawu ezine eziphambili zeebhayisekile zamkela amaqhinga amane ahlukeneyo ekamva lokuthengisa iibhayisekile.
Ekugqibeleni, ukufudukela kwiivenkile eziphethwe ngabathengisi akukuhle kwaye akukubi. Kunjalo ke, imakethi iya kugqiba ukuba iyaphumelela na.
Kodwa le yeyona nto iphambili. Njengoko ii-odolo zemveliso okwangoku zinwetshiwe ukuya kutsho ku-2022, abathengisi abayi kukwazi ukusebenzisa incwadi yokujonga ukuvota kwiivenkile zenkampani, nokuba bayafuna. Kwangaxeshanye, abathengisi abakwindlela yokufumana urhwebo banokuqhubeka bengahlawuliswa, ngelixa abo bamkela eli cebo kuphela baya kufumana kunzima ukufumana isabelo semarike, kuba imali yokuthenga evulekileyo yabathengisi ithembise ukusebenzisana nabathengisi babo abakhoyo. Ngamanye amazwi, umkhwa weevenkile eziphethwe ngabathengisi uya kuqhubeka kuphela, kwaye akukho kuxhathisa okuvela kubasasazi (ukuba kukho) kuya kuvakala kwiminyaka embalwa ezayo.