EBoulder, eColorado (eBrain) – Kwincwadi kaNovemba, sibuze amalungu eqela leengcali kushishino lokuthengisa: “Ngenxa yeCOVID-19, zeziphi iinguqu zexesha elide enizenzileyo kwishishini lenkampani?”
Ngenxa yolu bhubhane, isiseko sabathengi bethu sandile, ukusuka kuninzi lwabakhweli abanzima bemihla ngemihla kunye nabahambi ukuya kubantu abaninzi abanomdla kwiibhayisekile. Sibona abantu abaninzi abasaqalayo okanye abakhweli bethatha inxaxheba kulo mdlalo ukuze kwandiswe ixesha lemidlalo yangaphandle. Sivule iintsuku ezimbini ngeveki kuneevenkile zabakhuphisana nathi, nto leyo ebangele ukuba kubekho abakhweli abatsha abaninzi kunye nabathengi abahlukeneyo abatyelelayo. Ngenxa yolu hlumo, ndisandula ukuvula indawo yesibini kufutshane neendlela ezithile zeebhayisekile zeentaba. Sele inabathengi abaninzi! Ukongeza, intengiso yethu kwi-intanethi iyaqhubeka nokukhula.
Umphathi wam ulungise ngokupheleleyo ukuthengiswa kweempahla zethu ngeendonga ezintsha ezifakwe iislats, kwaye olu phuculo lunyusa intengiso kwaye lunyusa izinga lokuguqulwa kwemali ekuthengweni kwempahla. Ngenxa yokwanda kwemfuno ye-COVID-19, siye sagcina inani elikhulu leebhayisekile, iinxalenye kunye nezixhobo ukuze iimveliso zifumaneke kuzo zombini iindawo kwaye zihlangabezane nemfuno. Sigxila ekunciphiseni ii-SKU ezinamanani aphezulu empahla, ngaloo ndlela sikhawulezisa ukuthenga kunye nokuphucula ukusebenza kakuhle kokuthenga ngobuninzi.
Ekuqaleni kwalo nyaka, songeze iqonga lokuthengisa kwi-intanethi kwiwebhusayithi yethu ukuze silungiselele abathengi abakhetha ukuthenga emakhaya ngenxa yobhubhane okanye ukhetho olulula lokuthenga ubuso ngobuso. Asinazo ezinye izicwangciso zokwenza utshintsho olukhulu kwimodeli yeshishini lethu.
Kunyaka ophelileyo, utshintsho olukhulu kubathengi bethu kukwanda okukhulu kwabaqhubi abasandul’ ukuzalwa nabasandul’ ukuzalwa. Uninzi lwaba bathengi batsha ziintsapho ezinabantwana abakwiminyaka yokufunda esikolweni, kodwa kukwakho nezibini eziselula, abasebenzi baseofisini abakwiminyaka ephakathi, abafundi basekholejini kunye nabadla umhlala-phantsi ngoku abasebenza emakhaya.
Ngexesha lobhubhane, imfuno yeebhayisekile, iinxalenye kunye nezixhobo inyukile, nto leyo edibanisa ngakumbi ipotifoliyo yethu yemveliso ezinzileyo ngokusekelwe kwimfuno yabathengi-ubuncinane ngexesha lokunikezelwa! Njengoko isitokhwe siqhubeka sifumaneka, siceba ukuphinda sizalise uninzi lweemveliso ezifanayo nezangaphambili kobhubhane.
Olunye utshintsho esiza kulwenza kwimodeli yethu yeshishini kukuqhubeka nokubonelela abathengi ngezinto eziluncedo kwi-intanethi, njengokubhukisha ivenkile ukuze bathathe iimpahla, okanye inkonzo yokubhukisha ukuze bazithathe simahla ekhaya, kodwa - kuba singafumana iimveliso - Akukho tshintsho lukhulu oluza kwenziwa koku. Ngenxa ye-COVID-19, isiseko sabathengi bethu asitshintshanga, kodwa njengoko abantu abaninzi behlola iivenkile zeebhayisekile ezingaphandle koluhlu oluqhelekileyo ukuze bafumane iibhayisekile, isiseko sabathengi bayo sinyukile.
Ngaphambi kokutshixa, sihlola iindlela zokongeza eminye imigca yemveliso evenkileni. Nangona kunjalo, emva kwesi sizini, sicinga ukuba licebo elingcono ukugxila kwiimveliso ezithile ezikhethekileyo kunye nababoneleli esinobudlelwane bexesha elide nabo, kunye nokubeka isiseko esiqinileyo salo naluphi na ukukhula okunokwenzeka. Ukulandela intengiso kuyathandeka, kodwa sifuna ukuqinisekisa ukuba siyaqhubeka nokubonelela ngexabiso.
Ngenxa ye-COVID-19, sinamaqela abathengi amaninzi, uninzi lwabo luqala ukukhwela ibhayisekile, ngoko ke umsebenzi wethu ubusoloko kukufundisa abathengi bethu indlela yokukhwela, izixhobo ekufuneka zifakwe, indlela yokubeka ubude obuchanekileyo besihlalo, njl. Ngenxa ye-COVID, sinciphise okwethutyana ukukhwela amaqela kuba zihlala zitsala abantu abangama-40-125, kwaye imigaqo yethu yezempilo yasekuhlaleni iyakwalela oku. Sikwalungiselela ubusuku obukhethekileyo, njengobusuku beqela kunye nezithethi zeendwendwe, de yonke into ibuyele esiqhelweni (ukuba ikhona).
Iindawo zethu ezimbini bezisoloko zinomxube omhle wabathengi kuzo zonke iintlobo zokukhwela ibhayisekile, kodwa ngenxa yeCOVID, icandelo le-MTB belisoloko licandelo elikhula ngokukhawuleza. Abathengi bethu abakwiminyaka ephakathi babuya bezokuthenga amatayara, iihelmethi, iiglavu, njl. Oku kundenza ndikholelwe ukuba bayakuthanda ukukhwela iibhayisekile. Kwiminyaka emibini eyadlulayo, iGiant yalungisa ivenkile yethu kwaye isabonakala intle ngoku, ngoko ke asiyi kwenza naluphi na utshintsho kwindawo ephambili. Siceba ukwenza utshintsho oluthile kwivenkile entsha ye-e-bike ukuze ibonakale ifana nevenkile yethu ekhoyo kwaye songeze uphawu kubaboneleli bethu abakhulu.
Ukusukela kwi-COVID-19, abathengi bam batshintshile, ngenxa yokongezwa kwabaqhubi abaninzi abatsha abafuna izixhobo zobungcali okokuqala. Ndibone nokwanda kwenani labakhweli abakhwela rhoqo okanye abangaqhubi rhoqo. Ingxaki yokwanda komdla isonjululwe kwaye ukulahlwa kwezinto ezisetyenzisiweyo kuvunyelwe. Ukungabikho kokufumaneka ngumceli mngeni omkhulu, okuye kwanciphisa isantya abantu abaninzi abafuna ukusidibanisa ngokuthe nkqo, umzekelo, ukusuka kwibhayisekile yeenyanga ezi-6 ukuya kwibhayisekile yendlela. Okwangoku, imisebenzi yevenkile iya kuthintelwa yimigaqo yasekuhlaleni, kwaye izinto ezisetyenzisiweyo ziya kulungiswa ngokusekelwe kwiibhayisekile ezi-odolweyo kunye nolwazi lwamva nje olubonelelwe ngumvelisi. Ukusukela ekuqaleni kobhubhane, ndenze utshintsho oluninzi lokuthobela imithetho kwi-COVID, kwaye olu tshintsho aluyi kutshintsha kwixesha elizayo elibonakalayo.
Ngenxa ye-COVID-19, senze utshintsho olukhulu kubasebenzi: ngenxa yomsebenzi omkhulu kunye nokukhula kweshishini, songeze abasebenzi bexesha elizeleyo abathengisi kunye nabachwephesha bexesha elizeleyo. Sikwaceba ukongeza abasebenzi ababini bexesha elithile ekupheleni kobusika nasekuqaleni kwentwasahlobo. Olunye utshintsho kukuba siceba ukubonelela ngenxaxheba engakumbi kubathengi abatsha. Siza kuququzelela imisebenzi emininzi "yabagibeli abatsha" ebusika ukufundisa abantu indlela yokulungisa iiflethi kunye nendlela yokukhwela iibhayisekile. Siyavuya ukubona ukuba i-COVID iguqule abathengi bethu baba ngabantu abonwabileyo, abanomdla ngakumbi, nabonwabileyo abakulungeleyo ukufunda ukukhwela ibhayisekile nokonwaba. Bambalwa kakhulu abakhweli beebhayisekile abadiniweyo.
Sidanile "yintsebenziswano" yababoneleli, kwaye uluhlu lwevenkile yethu luya kujongeka lwahlukile ngokumangalisayo ngo-2021. Ababoneleli bethu abakhoyo bafuna ukuba sizalisekise imiqathango yokupheliswa kwesivumelwano somsasazi, nokuba banako na ukuhambisa iimpahla ngokupheleleyo. Ubukhulu obahlukeneyo buyenza ibe yindlela enye. Singathengisa iibhayisekile ezininzi ezincinci!
Siqaphele ukuba uku-odola kwi-intanethi kunye nokuthatha impahla evenkileni okwaqala ngexesha lobhubhane kuye kwathandwa kakhulu, ngoko ke siceba ukuqhubeka, kwaye sisebenza nzima ukwenza unxibelelwano lube lula. Ngokufanayo, iikhosi zethu zasevenkileni zitshintshele kwiikhosi ze-intanethi. Ngokwesiko, isiseko sabathengi bethu sasingumjikelo "wokulangazelela ukwazi" ngaphambi kwe-COVID, kodwa sandile saza sabandakanya abakhweli abaninzi abahamba ngeenyawo. Sicinga ngokutshintsha ubungakanani bee-micro tour zasebusuku ukuze sizenze zikhuseleke kumaqela amancinci.
Ngenxa ye-COVID-19, abathengi bethu baye bahlukahluka phantse kuzo zonke iinkalo. Sityala imali kwiwebhusayithi yethu ukuze kube lula ukuyisebenzisa kwaye ifundise ngakumbi kwaye ikhanyisele abathengi bethu. Siza kugxila ekuboneleleni aba bathengi batsha beebhayisekile ngezinto kunye nezixhobo abazidingayo. Lilonke, sizama ukufumana indlela yokuseka unxibelelwano lomntu kwihlabathi elikude noluntu. Umzekelo, ukukhwela iibhayisekile ezinkulu ezindleleni kusenokungabikho kwimenyu okwethutyana, kodwa abakhweli beebhayisekile zeentaba abamgama omde banokusebenza. Ndifuna ukushwankathela, ishishini lethu lezempilo likhawulezisa amanyathelo ebesisoloko sifuna ukuwathatha. Masingalibali ukuba imboni yeebhayisekile inethamsanqa kangakanani ngamaxesha anzima kubantu abaninzi.
Xa sijonga iintlobo zeemveliso ezithengiswayo, kuyacaca ukuba abathengi abaninzi bayayeka ukuzisebenzisa iibhayisekile ezindala. Uninzi lwabathengi bethu abatsha ziintsapho kunye nabakhweli beebhayisekile okokuqala. Sithengisa iibhayisekile ezininzi ezinkulu zeBMX kumadoda aneminyaka engama-30 kunye nama-40 afuna ukukhwela nabantwana bawo. Sifumana uluhlu oluthe kratya lweempahla, kodwa asikatshintshi kangako iimveliso zethu. Uninzi lweemveliso esizibonelelayo zisasekelwe kwimfuno yabathengi kunye nemida yokubonelela.
Iivenkile zethu ezithengisa izinto ezisetyenzisiweyo zisebenzisa iindlela zokukhusela abantu abaninzi ekusebenziseni iimveliso zethu. Amava amaninzi abasebenzisi kunye notshintsho lwe-interface lwenziwe kwivenkile yethu ekwi-intanethi, kwaye kongezwe nezinye iindlela zokuthumela. Siyaqhubeka nokuqesha abantu abatsha ukuze bahambisane nokukhula kokuthenga kwi-intanethi. Sisaqhuba imisitho yokuthenga kwindawo, kodwa sonwabile ukusingatha imisitho yeebhayisekile kwi-intanethi ngeendaba zoluntu kunye namaqonga afana neStrava kunye neZwift.