Ubume beMarike yeBhayisekile yoMbane eNtofontofo kwiMarike yeBhayisekile yoMbane, iNgxelo kunye neNgxelo yeMpembelelo ye-COVID-19 ka-2021, iNgxelo yoPhando lweMpembelelo yokuPhuma kweCovid-19 eyongeziweyo, ineempawu zeMarike, uBubungakanani kunye nokuKhula, uLwahlulo, uLwahlulo loMmandla kunye neLizwe, uHlahlelo lobunzulu boMmandla woKhuphiswano, izabelo zemarike, Iintsingiselo kunye nezicwangciso zale marike.Ilandelela ukukhula kwemarike yembali kunye noqikelelo lwentengiso ngokwejografi.Ibeka imarike kumxholo wentengiso ye-e-bike yobunewunewu kwaye iyithelekise nezinye iimarike.Inkcazo yeMarike, amaThuba eMarike yeNgingqi, iNtengiso kunye neNgeniso ngokweNgingqi, uHlalutyo lweeNdleko zoMveliso, iChain yeShishini, uHlalutyo lweeMveliso zeMveliso yeMarike, uBume beMarike yeBhayisiki yoMbane eNtofontofo, iDatha yeMarike kunye neeTshati kunye neeNkcazo, iiTheyibhile, iiGrafu zeBar & Pies iiGrafu, njl., kubukrelekrele boshishino.Fumana ingxelo epheleleyo (kubandakanya i-TOC epheleleyo, iitheyibhile ezili-100+ kunye neegrafu, kunye neegrafu).– Ucazululo olunzulu lohlahlelo lwempembelelo yokuqhambuka kweemarike nangommandla ngaphambi nasemva kokuqhambuka kwe-COVID-19
Uphando lwethu lwemakethi lubonelela ngobukrelekrele obubalulekileyo kubungakanani bemarike, iintsingiselo zeshishini, ubume boshishino, izabelo zemarike, kunye noqikelelo lwemarike, eziyimfuneko ekuphuhliseni izicwangciso zoshishino kunye nezicwangciso eziliqili.
Izinto ezidityanisiweyo ezibandakanya imeko yesiqulatho se-COVID-19, ukubuyiswa kokuphela kokusetyenziswa kwemarike kunye nexesha lokubuyisela lika-2020/2021
NgokoHlahlelo lweMpembelelo yokuqhambuka kwe-COVID-19: Sihlalutya iintsingiselo zeshishini kumxholo we-COVID-19.Sihlalutye ifuthe le-COVID-19 kwikhonkco lemveliso yemveliso esekwe kumantla kunye namazantsi emarike.Sihlalutya ifuthe le-COVID-19 imimandla eyahlukeneyo kunye namazwe amakhulu.Impembelelo ye-COVID-19 kuphuhliso lwexesha elizayo loshishino lubonisiwe.
Inyathelo leMarike/iNqanaba loMngcipheko kunye neThuba lokuGqibela iNtshukumo yoShishino/uVavanyo lweThuba elilindelekileyo loBuyiselo lweXesha
Uphononongo ngalunye lwamaphepha angaphezu kwe-100 luqulethe iitheyibhile, iigrafu, kunye namabali anengqondo, kuquka oku kulandelayo: Ingxelo ye-Ocean ibonelela ngeengxelo ezipheleleyo ezilungiselelwe imarike ezibonelela ngolwazi oluphambili lwemarike malunga noshishino. Amandla ommandla kunye nembonakalo yomhlaba wokusebenza, amanani abantu kunye neemarike ezinokulungiseka, ukusekwa ngokusemthethweni kunye nesikhokelo solawulo, inzuzo kunye nohlalutyo lweendleko, uhlalutyo lokwahlulwahlulwa kweemarike, iMarkethi ekhoyo yeeNdlela zokuThengisa, IiNdlela eziGqwesileyo zokuSebenza, uHlahlelo lweSikhewu, iMeko yoKhuphiswano, aBadlali beMarike abaKhokelayo, ukuBenchmarking, iiNdlela zeMarike zexesha elizayo kunye Amathuba – Umfuziselo wemeko
Ukwahlulahlulwa kweJografi: Icandelo leNgingqi kunye noLwahlulo lweLizwe lihlalutya intengiso kunye nobungakanani bentengiso ngokwengingqi yejografi kwindawo nganye kwaye ithelekisa ukukhula kwembali kunye noqikelelo lwengqikelelo. Igubungela ifuthe kunye nendlela yokubuyisela ye-Covid 19 kuyo yonke imimandla, amazwe aphambili aphuhlileyo kunye nezona zibalulekileyo ezivelayo. iimarike.
Uhlalutyo lwempembelelo enzulu yomgangatho we-COVID 19 ibandakanya ukuchonga kunye nokuphanda oku kulandelayo: ubume bemarike, abaqhubi bokukhula, imiqobo kunye nemingeni, iintsingiselo zemveliso ezivelayo kunye namathuba entengiso, imikhosi ye-Porter's Fiver. imilinganiselo yezemali njengengeniso epheleleyo, ingeniso, umthamo wentengiso, ingeniso yokuthengisa, iindleko zokuvelisa, kunye namazinga okukhula komntu. Ingxelo ibonelela ngokusisiseko malunga neentsingiselo zeemarike, izinto zokukhula, izithintelo, amathuba, imingeni, uqikelelo lwekamva, kunye neenkcukacha zazo zonke iimarike eziphambili. abadlali.
Imibuzo ePhambili iphendulwe: Uphando luPhonononga uHlahlelo lweMpembelelo yokuqhambuka kwe-COVID 19 Iqela lethu liya kuba nakho ukunika iimpendulo ezicacileyo, lichonge amathuba angundoqo, utyalo-mali olutsha kunye nokucebisa iindlela ezikumgangatho ophezulu zobuchule kwimarike. , imiceli mngeni yemarike kunye namathuba, amandla okukhula kumashishini athile kule minyaka imbalwa izayo, ukuphelisa amaqela ekujoliswe kuwo abathengi kunye nokusebenza kwabo okunokwenzeka, iindawo ekujoliswe kuzo ezifanelekileyo kunye namacandelo eMakethi, iipros and cons of various promotion models, touchpoints and opportunity segmentation in the value chain, Ubungakanani bemakethi kunye nenqanaba lokukhula ngexesha loqikelelo., Ezona zinto ziphambili ziqhuba imakethi., iindlela eziphambili zemakethi eziqhuba ukukhula kwemarike., imakethi imiceli mngeni yokukhula., umthengisi ophambili wentengiso., Uhlalutyo oluneenkcukacha., Amathuba kunye nezoyikiso ezijongene nazo ngababoneleli abakwimalike yehlabathi., izinto ezihamba phambili ezichaphazela imakethi yommandla wejografi., inyathelo elicwangcisiweyo lokugxilad kubaboneleli abaphambili.uhlalutya imarike kwimimandla emihlanu emikhulu.
Kufuneka ibe yintoni isicwangciso sokungena, isicwangciso sempembelelo yezoqoqosho kunye nomjelo wokuthengisa? Yintoni amandla emarike? Yeyiphi imingeni kunye namathuba? Yintoni impembelelo yezoqoqosho kwimarike? Ithini imeko yangoku yemarike? Yintoni ukhuphiswano lwemarike kwimarike? eli shishini, nokuba yinkampani okanye lilizwe?Yintoni uhlalutyo lwemarike ngokuqwalasela isicelo kunye nohlobo?
Enkosi ngokufunda eli nqaku;Unokufumana kwakhona amacandelo ahlukeneyo alumkileyo okanye iinguqulelo zengxelo zengingqi ezinjengoMntla Melika, iYurophu okanye iAsia.
Singoyena mboneleli ubalaseleyo weengxelo zophando lwemarike kushishino.Ingxelo yolwandle ikholelwa ekunikezeni iingxelo ezikumgangatho ophezulu kubathengi ukuze bafezekise iinjongo eziphezulu nezisezantsi eziya kwandisa isabelo sakho semarike kwimekobume yokhuphiswano lwanamhlanje.Ingxelo yoLwandle sisisombululo “sokuphela ” kubantu, imibutho kunye namashishini akhangela iingxelo zophando lwemarike.